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Business Case: Cashback

The Product: The Cashback-based loyalty program

The Problem: You wish to attract more customers to your products/services or to a payment system.

The Solution: The cashback-based loyalty program that allows customers to receive a determined percentage of cash back from each purchase.

  • The cash back can be used by payment systems that have merchants onboard, setting a different number of cashback for each particular merchant OR
  • Percentage of Cashback can be set for all purchases made within the payment system.

  1. User registers in the system (payment system or E-wallet).
  2. User buys goods or services from the Merchants or members of a cashback program.
  3. System transfers a cashback to User’s account, according to the cashback profiles created for each Merchant.