A rewards-based loyalty program offered by a company to customers who frequently make purchases.
Example: Starbucks Rewards
You want to attract more clients, to get more information about your buyers, and to stimulate sales.
A rewards-based loyalty program when:
- Each customer is a registered user in the system providing his personal details to activate the account
- Each purchase of the client is recorded
- You can set the number of rewards points for each level of purchase (for example $10 = 1 star)
- When User gathers the determined number of stars, he can exchange them for some goods or services from your company or from the network of partners.
- Client makes their first purchase at the Merchant’s store and receives a loyalty card.
- Client activates their card on the website or in a mobile app of the Merchant (or a Loyalty Network). Inside the back-office or in the app, a client can check their balance (how many points were collected), check transaction history, check notifications about new promotions, spend collected bonuses, etc.
- Merchant manages his loyalty program from his back-office:
- Merchants can upload lists of goods and clients databases and create different types of promotions
- Activates new clients profiles (using cards or other identifiers)
- Manages POS (websites or offline POS)
- Gets the transaction history.
It can be a product for one big retailer or a network of merchants, where each Merchant can create its own promotions and manage client cards.