Рубрика: SDK.finance Blog
We are thrilled to present to our audience a book written by our CTO and ideologist of SDK.finance, Pavlo Sidelov. 14 years of experience in digital payments, the launch of several FinTech companies (with SDK.finance being the major project), and ruthless desire to foster innovations in payments — all this spurred Pavlo to publish the...
“Why we stopped selling to banks and decided to focus on FinTechs” by Alex Malyshev, CEO of SDK.finance
Since 2015, we’ve accumulated a wealth of experience and communications with banks from different European countries such as the Netherlands, Poland, Ukraine, the Czech Republic, France, Ireland, Baltic states, and more. In 2016, our hypothesis was that we would jump onto the bandwagon of PSD2 with European banks. We did a bet on this, and,...
Can you imagine a modern city without electricity? Sounds like a scene from an apocalyptic-themed movie! So, let’s try to imagine the realities of such an existence. First that pops up in our mind is the lack of internet, TV, and radio – which prevents people from receiving and exchanging information with the “outside...
It is not a rare situation for a FinTech startup to fail. There is an array of typical mistakes for startups and they lie in various dimensions such as funding, sales cycle, target market, etc. But one critical issue being often underestimated lies in the technology domain. Tech in FinTech Worth mentioning that around 70-80%...
Mobile wallets have not hit the mass consumer market just yet, and m-payments technology is still early in its days, according to its adoption rate. But a 210% growth forecast for this year is good place to start. According to eMarketer, in the US alone the value of mobile payment transactions are expected to go...
The banking industry as we know it today, with challenger banks and attempts at integrating blockchain technology into the financial services, had to undergo many changes over the course of time. Nowadays, to retain customers and stay ahead of the technology curve, the banking industry has to invest heavily in technology and banking software. It...
If you still stuff your wallet with notes and coins and pray it closes, ‘retro’, ‘old school’, or how the strong-hearted ones will say, ‘vintage’, are all words that describe you. Credit and debit cards are on the borderline. In turn, it is contactless payments that are in the limelight today. It the UK alone,...
A customer loyalty program has become an integral part of a marketing strategy of retailers around the globe. Not tapping this powerful tool means losing your market share in the short to mid-term perspective. However, not using it wisely can give a similar effect, since can incur tangible cash outflows and leave the brand loyalty...
If you don’t have customer loyalty, you don’t have customers – at least, not in a long-term perspective. It costs 5-6x more to acquire new customers than it does to keep current ones. This encourages businesses to hunt for an optimal customer loyalty solution which will not only decrease churn rate and increase spent but...
What can be tastier than a freshly baked cream croissant? Yes, you are absolutely right — flavor the delicious phrase with a simple yet immensely affective word “free”. Since the launch of the box top program by Betty Crocker in 1929, a first modern customer loyalty program, the ways to engage customers have evolved dramatically...
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