Gift cards

A gift card is a preloaded debit card that allows the cardholder to use it for the purchase of goods or services.

Gift cards

Gift cards can be presented in several forms:

  • Physical – a plastic card with an individual design
  • Electronic code – a code delivered by e­mail, Facebook or SMS
  • Electronic app – an offer via a special app for smartphones (iOS, Android, Windows Phone

Administrative options:

  • Manage the ways of issuing gift cards:
    • The system administrator
    • Your customer on the company’s site
    • Your partners
    • External infrastructures (payment kiosks and vending machines)
  • Manage gift card presentation options for the customers:
    • Physical medium – a plastic card with an individual design
    • Electronic medium – a code delivered by E­mail, Facebook or SMS
    • Electronic medium – an offer via a special app for smartphones (iOS, Android, Windows Phone)
  • Set the gift card settings
    • Specify the card value
    • Expiration date; ­ Serial number
    • PIN code
    • Other additional settings
  • Control over the transactions Set the gift card settings
    • Full control over users
  • Add & manage POS (point of sale)
  • Reporting & analytics:
    • History overview (list of transactions); ­ Transaction details overview (payer details, amount of payment, payment type (recurrent payment or not), purpose, currency, invoice number)
    • Advanced data analytics and visualisation of unstructured payments data, which transforms it into a rich source of strategic helps optimise the online business and drives sales.

User’s options:

  • User’s account:
    • Balance
    • History of transactions
  • Top up balance
  • Balance transfer to another card holder.

Typical list of actors for the gift card business model:

  • Primary actors:
    • Merchant - accepts gift cards online
    • User - someone who pays the merchants for goods/services by using gift cards
  • System actors:
    • Admin - responsible for all operations

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