FinTech

Closed Loop Payment Systems: Definition, Benefits and Business Cases

Imagine a world where every purchase you make, whether it’s your morning coffee, a subway ride, or a hotel stay, happens seamlessly within a single, integrated network. No more fumbling for cash or juggling multiple cards—just effortless transactions tailored to your daily routine. 

Welcome to the era of closed-loop payment systems, where businesses and consumers alike are transforming the way we pay, making it faster, more efficient, and deeply personalized. 

In this article, we’ll explore how these innovative systems are not only revolutionizing industries but also reshaping the future of financial transactions.

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What is a closed-loop payment system?

Closed-loop payment systems are financial arrangements that confine transactions to a specific network or ecosystem. Unlike open-loop systems (like credit cards) that can be used anywhere, closed-loop systems offer more control and efficiency by restricting the use of funds to transactions within their ecosystem. 

One of the best examples of a closed-loop payment system is the Starbucks mobile app. Customers can load funds onto their Starbucks digital wallet and use them exclusively to make purchases at Starbucks locations. This closed-loop ecosystem enables fast and seamless transactions and rewards customers with loyalty points, personalized offers, and exclusive discounts.

Key features of closed-loop payment systems

Closed-loop payment systems have unique features that make transactions easier and improve the user experience:

Instant approval

When a customer makes a purchase in a closed-loop network, the approval process happens right away. The store’s checkout system securely checks with the payment network to verify the customer’s payment and check for available funds. This quick approval means customers can finish their purchases without delays.

Contactless payments

Closed-loop payment networks often use contactless payment methods, like tapping a mobile device or scanning a code, to make payments fast and easy. This means customers don’t need to use physical money or swipe a card. This contactless feature improves the shopping experience and lowers the risk of spreading germs or viruses, especially after the COVID-19 pandemic.

Seamless integrations

Closed-loop payment networks connect easily with business systems like inventory tracking, loyalty programs, and customer relationship software. This makes it possible to get real-time updates on stock levels, automatically earn loyalty points, and get personalized offers based on what customers like. By bringing different parts of the business together, closed-loop payment networks create a smooth and personalized shopping experience.

Automatic reports

Closed-loop payment networks give businesses automatic reporting and analytics tools. This means transaction details, customer insights, and financial reports are easy to see on simple dashboards, so businesses can make decisions based on data. This real-time reporting gets rid of the need to collect and analyze data by hand, which saves time and money.

These key features make transactions simpler and help businesses give customers a smooth and efficient payment experience. By using closed-loop payment networks, companies can improve their operations, make customers happier, and ultimately increase their profits.

Closed-loop vs. open-loop payments

There are two primary types of payment systems: closed-loop and open-loop. Each system offers distinct advantages depending on the context in which it is used.

Closed-loop payment systems operate within a specific ecosystem, such as a university campus, theme park, or transit system. 

Open-loop payment systems, on the other hand, are widely accepted by a variety of merchants and issuers. 

They offer greater flexibility and wider acceptance for consumers. However, transactions may take longer to process compared to closed-loop systems.

The difference between closed-loop and open-loop payment systems

Feature Closed-loop payment systems Open-loop payment systems
Ecosystem Operates within a specific, controlled environment Accepted by a wide variety of merchants and issuers
Convenience Generally offers faster, more convenient transactions May have slower processing times due to broader acceptance
Control over transactions High level of control for businesses over transactions Limited control; governed by external payment networks
Data utilization Allows businesses to leverage customer data for targeted marketing and improved services Data is generally handled by third-party networks, limiting direct access
Consumer flexibility Limited to specific locations or services Wide acceptance, offering greater flexibility for consumers
Examples University campus cards, theme park wristbands, transit cards Credit cards, debit cards, mobile payment apps

Closed-loop payment systems examples

Retail

Starbucks has successfully implemented a closed-loop payment system through its mobile app. Customers can load funds onto their digital wallets and use them to pay for drinks and merchandise at Starbucks locations. This system has several benefits: increased customer loyalty, reduced transaction costs, personalized offers.

Entertainment

Disney’s MagicBand is another prominent example of a closed-loop payment system. This wearable device can be used for park admission, hotel check-in, dining reservations, and merchandise purchases within the Disney ecosystem. This provides several benefits for business: enhanced guest experience, data collection, revenue generation.

Healthcare

ClassPass is a subscription-based fitness platform that offers access to a variety of fitness studios. It operates as a closed-loop payment system by allowing members to book classes and pay through the ClassPass app. This system has several benefits: a simplified booking process, flexible payments, and studio partnerships.

Difference between closed-loop payment systems and digital wallets

While both closed-loop payment systems and digital wallets offer convenient and secure payment options, they operate in distinct ways and have unique advantages. Here’s a table comparing closed-loop payment systems and digital wallets:

Feature Closed-loop payment systems Digital wallets
Network Specific ecosystem Multiple merchants and issuers
Compatibility Limited to specific network Work with various payment methods
Control Businesses have more control over transactions Users have control over stored credentials
Loyalty programs Often integrated with loyalty programs Integrated with loyalty programs
Data insights Valuable data on customer behavior within the ecosystem Limited data on spending habits across different merchants
Examples Starbucks app, Disney MagicBand Apple Pay, Google Pay, Samsung Pay

While both closed-loop payment systems and digital wallets offer distinct advantages, businesses often need flexibility to cater to diverse customer needs. SDK.finance solution acts as a one-stop shop, providing comprehensive tools to support both closed-loop systems and digital wallet solutions.

How do closed-loop systems work?

Closed-loop systems rely on a combination of software, hardware, and financial infrastructure to enable transactions within their specific ecosystem. Here’s a breakdown of the operational mechanisms:

Components of a closed-loop system:

  • Software: This includes mobile applications, point-of-sale (POS) systems, and backend systems that manage transactions, customer data, and financial accounts.
  • Hardware: This can range from physical cards or tokens to mobile devices and specialized payment terminals.
  • Financial infrastructure: This involves the underlying financial network and payment processors that facilitate the transfer of funds.

The closed-loop payment process

Closed-loop systems operate by combining software, hardware, and financial infrastructure to facilitate transactions within a specific ecosystem. The transaction process involves verification, authorization, and fund transfer, ensuring a seamless experience for customers and merchants.

  1. Customer payment: The customer initiates a payment by using a physical card, mobile app, or other authorized method within the closed-loop system.
  2. Payment verification: The system verifies the customer’s payment information, such as card number, PIN, or biometric data.
  3. Fund availability check: The system checks to ensure that the customer has sufficient funds available in their closed-loop account.
  4. Transaction authorization: If the verification and fund check are successful, the transaction is authorized.
  5. Fund transfer: The system transfers funds from the customer’s account to the merchant’s account within the closed-loop ecosystem.
  6. Receipt generation: A digital or physical receipt is issued to the customer, confirming the transaction.
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SDK.finance Platform acts as the backbone for businesses looking to build their own closed-loop payment systems. The system provides the essential infrastructure and APIs to streamline operations, ensure security, and facilitate efficient closed-loop transactions.

Benefits of closed-loop payment system

Closed-loop payment systems offer several advantages for both businesses and consumers. Here’s a breakdown of some key benefits:

  • Streamlined processing: Closed-loop systems operate within a controlled network, streamlining the transaction process. With fewer intermediaries involved, authorization and settlement times are significantly faster compared to open-loop systems.
  • Lower transaction fees: Businesses can benefit from reduced transaction fees compared to open-loop systems that rely on credit card networks and other third-party processors. These savings can be passed on to consumers in the form of lower prices or better deals.
  • Seamless payment: Closed-loop systems offer convenient payment methods like mobile wallets and tokens, allowing customers to pay quickly and easily without needing to carry cash or multiple cards.
  • Loyalty programs: Integration with loyalty programs incentivizes repeat business by rewarding customers with points or discounts for using the closed-loop system. This can increase customer satisfaction and engagement.
  • Greater control: Businesses have more control over transactions within their closed-loop ecosystem. This allows them to manage fraud risk and implement custom rules for transactions that best suit their business model.
  • Valuable data: Closed-loop systems collect valuable data on customer behavior and spending habits. SDK.finance Platform can assist businesses in leveraging this data for personalized customer interactions. Businesses can use customer data to tailor marketing campaigns and promotions to individual preferences, enhancing the customer experience.

Closed loop payment network examples

Closed-loop payment networks are no longer a futuristic concept – they are actively transforming how businesses operate and how consumers experience various services. Here, we delve into how different industries leverage closed-loop systems for enhanced efficiency, convenience, and customer loyalty:

Hospitality

Imagine arriving at a hotel, skipping the front desk for a contactless check-in. Your smartphone, equipped with a hotel’s dedicated app, becomes your key to a seamless experience. This app, powered by a closed-loop payment system, can act as:

  • Digital room key: No more fumbling with keycards! Securely unlock your room with a tap on your phone.
  • Convenient payment Method: Pay for room charges, dining experiences, and spa treatments directly through the app.
  • On-site service access: Book reservations, schedule spa appointments, or order room service – all within the app, simplifying your stay.

This innovative approach, exemplified by loyalty programs like Marriott Bonvoy, streamlines the guest experience while creating a cashless ecosystem within the hotel. Additionally, it encourages on-site spending as guests are more likely to utilize convenient in-app ordering and booking services.

Transportation

Millions of commuters around the world rely on closed-loop payment systems for a hassle-free journey. Iconic examples include:

  • London’s Oyster card: This contactless smart card eliminates the need for fumbling with cash or tickets. Passengers simply tap their card at designated readers for fare deduction on buses, underground trains, and trams.
  • Hong Kong’s Octopus card: Similar to the Oyster card, the Octopus card offers a convenient way to pay for public transportation in Hong Kong. It can also be used for contactless payments at participating retailers, further enhancing its utility.

Beyond convenience, these closed-loop systems provide valuable benefits to transportation authorities. By collecting ridership data on travel patterns and usage times, they can optimize routes, schedules, and resource allocation, improving overall service efficiency.

Education

Universities are embracing closed-loop payment systems to create a more efficient and convenient experience for students. Imagine using your student ID card for:

  • Dining on campus: Pay for meals at cafeterias with a simple tap of your ID card.
  • Purchasing textbooks: Forget lugging cash! Utilize your ID card for purchases at the campus bookstore.
  • Accessing facilities: Gain easy access to libraries, dorms, and other campus buildings using your ID card.

These applications not only simplify student life but also streamline administrative processes for the university. Additionally, eliminating the need for multiple cards reduces clutter for students. This creates a cashless ecosystem on campus, promoting convenience and security.

Implementing a closed-loop payment system

Closed-loop payment systems offer a range of benefits, but implementing them requires careful planning and execution. Here’s a breakdown of the steps involved:

  1. Define key requirements of the payment ecosystem:
  • Identify participants, that can be customers, merchants, or service providers within your specific network.
  • Determine functionalities. It can include features like digital wallets, loyalty programs, and transaction history tracking.
  1. Choose a development model:
  • In-house development: This option allows for complete control and customization of the closed-loop system. However, it requires significant technical expertise, resources, and time investment.
  • Use a ready-made platform: Platforms like SDK.finance offer pre-built solutions for many aspects of a closed-loop system. This approach is faster, more cost-effective, and requires less technical expertise compared to in-house development.
  1. Ensure compliance and security:
  • Security standards: Implement robust security measures to protect customer data and financial information.
  • Regulatory compliance: Comply with all relevant regulations regarding data privacy and financial transactions.
  1. Secure payment processing:
  • Choose a payment processor: Select a reliable payment processor with experience in closed-loop systems.
  • Transaction authorization: Establish a secure system for authorizing and processing transactions within your ecosystem.
  1. Integration and testing:
  • Mobile payments and wallets: Integrate your system with popular mobile payment platforms and digital wallets.
  • Thorough testing: Conduct comprehensive testing of your closed-loop system to ensure smooth functionality.
  • Thorough testing: Conduct comprehensive testing of your closed-loop system to ensure smooth functionality.

How SDK.finance simplifies closed loop wallet implementation

Building a closed-loop payment system from scratch can be a complex endeavor. This is where SDK.finance Platform comes in to streamline the process:

SDK.finance offers pre-built solutions for many aspects of a closed-loop system, including secure wallets, payment processing tools, and transaction management features. The solution covers the entire payment lifecycle—from wallet creation and user authentication to real-time transaction processing and detailed reporting. 

The Platform also provides tools for managing customer data, enabling businesses to create personalized experiences and targeted marketing campaigns based on user behavior within the closed-loop ecosystem.

By leveraging SDK.finance’s tools and expertise, businesses can implement a secure, efficient, and user-friendly closed-loop payment system without reinventing the wheel.

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Conclusion

Closed-loop payment systems are no longer a niche concept; they are rapidly evolving into a cornerstone of modern commerce. Their ability to streamline transactions, enhance customer experiences, and provide valuable data insights positions them as a powerful tool for businesses across diverse industries.

By leveraging their features and partnering with platforms like SDK.finance, businesses can unlock new opportunities to enhance customer experience, gain valuable data insights, and ultimately achieve significant growth.

Alex Malyshev

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