In the modern digital world, open banking’s data sharing makes switching bank accounts easier, breaking down walls between institutions. Despite this innovation, FinTech companies encounter challenges from traditional banking that significantly slow down their growth.
This article explores overcoming these challenges and highlights open banking’s disruptive potential for FinTech.
The influence of traditional institutions has been strong for a long time, as they have dominated markets and set the standard for how things are done. However, with technology disrupting industries globally, FinTech startups have emerged as strong competitors, challenging the existing norms and pushing the boundaries of innovation.
Reliance on traditional data sources can impose significant constraints on the innovation and growth potential of FinTech companies due to several key factors:
Traditional data sources usually consist of structured data from internal banking systems, credit bureaus, and regulatory filings. Although this data offers valuable insights into historical financial transactions business lending and creditworthiness, it often needs more detail and depth. FinTech companies need a wider range of data to create innovative solutions that meet the changing needs and preferences of consumers.
Traditional data sources may not offer insights into consumer behavior and market trends in real-time or near-real time. FinTech companies operating in fast-paced environments need timely data to make informed decisions and develop responsive solutions. Without access to real-time data, FinTech firms may struggle to stay competitive and agile in dynamic market conditions.
Financial transactions are just one part of consumer behavior. Traditional data sources often miss non-financial factors that affect financial decision-making. FinTech companies aiming to provide personalized financial solutions need access to a wide range of data, including social media activity, lifestyle preferences, and demographic information.
Open banking has transformed the financial industry by facilitating secure customer data sharing among banks, non-bank financial entities, and third-party financial service providers. But what are the core principles of this financial model?
Open banking is a financial services model that allows third-party developers to access financial data in traditional banking systems through application programming interfaces (APIs).
The open sector is continuously growing as more financial institutions and service providers embrace the principles of transparency and collaboration. According to Statista, the value of open banking transactions worldwide is estimated to grow by more than 500 percent between 2023 and 2027.
Source: Statista
This growth is fueled by the increasing demand for personalized and personal finance management and innovative financial solutions among consumers.
Three core principles underpin open banking:
With an API-first approach to connect financial institutions with third-party providers, open banking is similar to Banking as a service (BaaS). While both models use technology to improve financial services, they serve different needs within the same financial institution and ecosystem.
The difference between open banking and Banking-as-a-service (BaaS):
Feature | Open banking | BaaS |
Focus | Customer control over data and access to wider financial services. | Enabling non-banking companies to offer financial services. |
Data access | Provides access to customer’s financial data (transactions, balances) with their consent. | Provides access to the full range of banking functionality (account opening, payments, etc. |
API function | Data retrieval (read-only). | Full functionality (read-write). |
Regulation | Requires customer consent and strong data security protocols. | May require additional regulatory compliance depending on the offered services. |
Customer Experience | The customer interacts with the third-party app. | The customer interacts with the non-banking app offering financial services. |
Use case | Third-party apps for financial aggregation, comparison, and personalized services. | Embedding financial services into non-financial apps (e.g., e-commerce checkout, money transfers within a ride-hailing app). |
Simply put, the key difference between them is that open banking is about sharing users’ data, while BaaS is about accessing banking features.
Open banking serves as a catalyst for innovation in the financial sector, empowering FinTech companies to revolutionize traditional services. This unlocks a world of possibilities for innovative financial products and services, all focused on improving the user experience. Below we explore the most popular open banking use cases:
Gone are the days of lengthy paperwork and tedious verification processes. Open banking allows FinTechs to access user data with consent, streamlining KYC procedures.
SDK.finance provides pre-built functionalities to seamlessly integrate with open banking APIs, verifying user identities and extracting relevant information electronically. This translates to a faster and more convenient bank account setup experience for users.
With access to real-time financial data through open banking APIs, FinTech companies can analyze user behavior and preferences to offer personalized financial products and services tailored to individual needs.
Whether it’s personalized budgeting tools, investment recommendations, or insurance offerings, open banking empowers FinTech companies to deliver hyper-targeted solutions that resonate with users on a personal level.
Traditionally, loan approvals could be slow and cumbersome. Open banking data allows FinTech lending platforms to access a more holistic view of a borrower’s financial health. This can include income verification, spending habits, and creditworthiness indicators.
Open banking data enables FinTech firms to develop automated investment and wealth management solutions that leverage real-time financial data to optimize portfolio performance and mitigate risks.
By harnessing the power of open banking, FinTech companies can democratize access to sophisticated wealth management tools and empower users to achieve their financial goals with confidence.
Open banking fosters collaboration between FinTechs and traditional financial institutions. This creates an open finance ecosystem, where FinTechs can offer innovative services by integrating with existing financial infrastructure.
SDK.finance Platform acts as a bridge, facilitating integration with other financial services. It comes equipped with pre-integrated vendors for key functionalities such as payment acceptance, card issuance, and KYC compliance. This streamlined integration process ensures a hassle-free setup for your financial operations.
Let’s explore how SDK.finance enables various FinTech products to leverage open banking capabilities, with real-world examples for each customer segment:
Neobanks are striving to offer a complete digital banking experience that competes with traditional banks. By integrating with SDK.finance and Salt Edge, neobanks can give users a real-time overview of all their bank accounts, make smooth domestic and international transfers, and provide personalized financial advice based on detailed transaction histories. This places neobanks in a strong position to not only rival traditional banks but also to excel in delivering exceptional customer experiences.
Digital wallets powered by SDK.finance can transform from simple payment tools into comprehensive financial management platforms.
PSPs can leverage SDK.finance to offer more comprehensive and compliant payment solutions to their business clients.
Crypto solutions integrated with SDK.finance can bridge the gap between cryptocurrencies and traditional financial systems more effectively.
Money transfer services can use SDK.finance to offer more comprehensive and user-friendly international remittance solutions.
Open banking is transforming the financial landscape, and SDK.finance is at the forefront of this revolution. Our FinTech Platform, powered by Salt Edge, a leading open banking provider, offers a robust solution for initiating payments, retrieving account information, and streamlining transactions.
Our user-friendly interface allows customers to effortlessly authorize payments directly from their bank accounts, enhancing convenience and security.
Key benefits of integrating SDK.finance:
SDK.finance serves as a ready-made FinTech solution, allowing payment companies to seamlessly integrate open banking functionalities into their applications while maintaining the highest security standards.
Open banking has brought about a new era of financial empowerment, changing the way we manage our money. By allowing secure data sharing and encouraging collaboration, it has paved the way for a range of innovative FinTech solutions.
With SDK.finance’s ready-made infrastructure, streamlined open banking integration, and robust security features, you can focus on building user-centric financial solutions that improve lives and revolutionize the financial landscape.
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